Neus Soler-Labajos

Degree in Marketing and Market Research at the Open University of Catalonia (UOC) and Diploma in Business Sciences at the University of Barcelona (UB). Strategic and Operational Marketing Program at the University of Minnesota (UM). Executive MBA, and Postgraduate in Social Media & Community Management at the University of Barcelona (UB).

Her career is closely linked to commercial management and business marketing, and she develops teaching activities in the area of market research and marketing in different universities, training centers and business schools, for which she is also author of teaching materials.

At the Open University of Catalonia (UOC), she is a tutor of the Degree in Marketing and Market Research, and associate professor in both the UOC Corporate and UOC Business School, in the Postgraduate in Management of Microenterprises and the Executive MBA in Islamic Banking and Finance. She is also a professor of the UOCxtended and part of the committee of experts of the University Master’s Degree in Digital Marketing.

As a consultant and trainer specialized digital marketing, she is interested in research on digital identity and online reputation, as well as the user experience on the web and social networks, and how this determines e-commerce.

Publications

Books and Book Chapters:

• Soler, N. (2017). Marketing de Contenidos. Barcelona: Oberta UOC Publishing.

• Soler, N. (2017). Plataformas Digitales y Perfiles de Audiencia. Barcelona: Oberta UOC Publishing.

• Jiménez, A.I.; Soler, N. (2017). “La medición en marketing: el uso de las métricas”. Métricas de marketing. Barcelona: Oberta UOC Publishing.

• Jiménez-Zarco, A.I.; Soler-Labajos, N. (2016). “Productivity on the Social Web: The Use of Social Media and Expectation of Results”. Social Media Listening and Monitoring for Business Applications (pp. 45-68). Hershey, PA: IGI Global.

• Jiménez-Zarco, A.I.; Soler-Labajos, N. (2016). “Country Brand Management: Assessing the Role of Social Media in Creating the Image of Marca España (Spain Brand)”. Managing Public Relations and Brand Image through Social Media (pp. 89-115). Hershey, PA: IGI Global.

• Jiménez-Zarco, A.I.; Soler-Labajos, N. (2016). “Social CRM: The Role of Social Media in Managing Customer Relations”. Managing Public Relations and Brand Image through Social Media (pp. 134-159). Hershey, PA: IGI Global.

• Jiménez-Zarco, A.I.; Soler-Labajos, N. (2016). “E-Commerce: The effect of the Internet and marketing evolution”. Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 184-199). Hershey, PA: IGI Global.

• Jiménez-Zarco, A.I.; Soler-Labajos, N. (2016). “The valuable alliance between social media and e-commerce: The social networks as a tool for transparency, dialogue and sale.”. Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 2183-2199). Hershey, PA: IGI Global.

• Soler, N. (2016). Community Management. Barcelona: Oberta UOC Publishing.

• Soler, N. (2014). “Social Media para Pymes”. Estrategia y Operativa del Marketing Digital. Barcelona: Oberta UOC Publishing.

• Soler, N. (2014). “Social Media Internacional”. E-Marketing Internacional. Barcelona: Oberta UOC Publishing.

• Soler, N. (2013). “La perspectiva digital de negocio”. Análisis de la performance en las empresas. Una perspectiva integrada. Barcelona: Editorial UOC.

Other Works:

• Soler, N. (2015). “Customer Relationship Management (CRM): La Estrategia para Retener a los Clientes”. Instituto de Marketing Online (IMO).